Why Image-Only Emails Fail

Avoid using a flyer or graphic as the entire body of an email. While visuals can be eye-catching, image-only emails often create a poor experience for subscribers and can reduce the effectiveness of your message. As a general guideline, aim for approximately 60% live text and 40% images in your email, while ensuring that the most important information and calls to action appear as live text, and not in a graphic. 

• Deliverability: Spam filters cannot easily read text embedded in images, which may affect deliverability or cause an email to be flagged.
• Blocked Images: Some email clients block images by default, meaning recipients may see a blank space instead of your message.
• Accessibility: Screen readers cannot reliably read text embedded within a graphic, making image-only emails inaccessible to many subscribers.
• Searchability: Recipients cannot search for keywords or phrases contained within an image.
• Mobile Experience: A flyer designed for one screen size may not resize or display well across different devices.

Instead, create your email directly in Constant Contact using live text, images and clear calls-to-action. AI can be a helpful tool for brainstorming content, refining copy, suggesting layouts or creating an engaging header image—but it should support your email creation process, not replace the entire email. A well-built email is more accessible, readable and effective across devices.

Live text delivers the message.
Images enhance the message.
A strong email uses both.

There are editable templates within Constant Contact you can utilize. To find these templates:

1. Login to Constant Contact 
2. Click on the Campaigns tab on the horizontal menu 
3. Select the Create button in the upper right 
4. Choose Email 
5. Find the SCORE templates tab 
6. Select the template you'd like to utilize and begin editing 

Have a question? Email [email protected].