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SCORE + Visa Tap In to Impact Campaign
2026 International Soccer Tournament Marketing Toolkit
Campaign Overview
SCORE is proud to serve as Visa's exclusive U.S. nonprofit partner for the Tap In to Impact campaign, an initiative designed to help small businesses prepare for and capitalize on the economic opportunities surrounding the 2026 international soccer tournament.
Through Visa's $200,000 investment in SCORE, entrepreneurs across the United States will continue to access free, expert business mentoring and low- to no-cost educational programming that helps entrepreneurs access the tools, guidance and support they need to succeed.
The campaign encourages small business owners to proactively plan for growth opportunities by leveraging SCORE's expertise, mentoring network and Major Events Resource Hub.
To learn more about the campaign, view the national press release: SCORE and Visa Bring International Soccer Momentum to Main Street America.
Toolkit Resources
This toolkit contains resources to help your chapter amplify the national campaign at the local level.
- Chapter Website Content
- Local Press Release Template
- Social Media Resources
- Email Content
- Volunteer Email Signature
Chapter Website Content
Submit a website ticket to Ecropolis if you would like to highlight the campaign on your local chapter webpage.
Feel free to work with Ecropolis to customize the content with local information, events and resources relevant to your community.
Local Press Release Template
Consider distributing a press release about the Tap In to Impact campaign to your local media outlets and community partners. This customizable Tap In to Impact press release template highlights SCORE's partnership with Visa and continued commitment to supporting entrepreneurs nationwide.
To use the template:
- Update the chapter name and location information.
- Add a quote from a local mentor or chapter leader.
- Include your chapter's contact information.
- Distribute the release to your local media and community contacts.
For more information on how to create a local media list, build your chapter’s media relations strategy and more, visit the Public Relations resources in the Support Center.
Social Media Resources
We encourage chapters to share SCORE National and Visa campaign content with local audiences whenever possible. Check out some of our recent posts you can amplify:
We also encourage chapters to make a localized post on their social channels. Templated posts and image resources are included for your review below:
Best Practices:
- Localize content by adding city, region and chapter references.
- Direct audiences to the Major Events Resource Hub and mentoring resources.
- Use approved campaign hashtags.
- Check out some image resources to include with your social posts
Post Idea 1: General Post
The world is watching ⚽🌎 — and small businesses in [CITY/REGION] have an opportunity to shine.
As Visa's exclusive U.S. nonprofit partner for the Tap In to Impact initiative, SCORE is proud to help local entrepreneurs prepare for the increased visibility, tourism and economic opportunity surrounding the 2026 international soccer tournament.
Through Visa's $200,000 investment in SCORE, entrepreneurs can access free mentoring, local support and SCORE's Major Events Resource Hub designed to help small businesses prepare, grow and score big when opportunity arrives.
Whether you're looking to attract new customers, improve operations or maximize event-driven traffic, SCORE [CHAPTER NAME] is here to help.
⚽ Explore resources
⚽ Connect with a mentor
⚽ Prepare your business for the global stage
#TapInToImpact #TapInFC #SOARwithSCORE #[CITYHASHTAG]
Post Idea 2: Tournament Launch Day, June 11, 2026
The world's biggest soccer tournament starts today — and SCORE is proud to serve as Visa's exclusive U.S. nonprofit partner for the Tap In to Impact initiative.
As excitement builds in [CITY/REGION], SCORE [CHAPTER NAME] is here to help local small businesses prepare for the opportunities major events can bring — from increased tourism and foot traffic to greater visibility and customer growth.
Explore SCORE's Major Events Resource Hub for tools, resources and expert guidance designed to help your business get event-ready, and connect with a free SCORE mentor for personalized support.
Prepare Your Business to Score Big
[INSERT LINK]
#TapInToImpact #TapInFC #SOARwithSCORE #[CITYHASHTAG]
Additional Post Idea
Big events can mean big opportunities for local businesses.
That's why SCORE and Visa are helping entrepreneurs prepare for the increased tourism, customer demand and visibility associated with the 2026 international soccer tournament.
Explore free business resources, planning tools and mentoring support through SCORE's Major Events Resource Hub.
⚽ Learn more
⚽ Connect with a mentor
⚽ Get event-ready
#TapInToImpact #TapInFC #SOARwithSCORE
Email Content
July BizSuccess Tips Inclusion
The July BizSuccess Tips newsletter draft will include a section mentioning the Tap In to Impact campaign. This Constant Contact template will be loaded into all chapter Constant Contact accounts on June 26, 2026.
The template is intended to provide chapters with newsletter content that can either be sent as-is or customized with local information, events and resources.
To find this template:
- Log in to Constant Contact
- Click ‘Campaigns’ in the top menu
- Click ‘Status’ in the menu on the left to expand the Status options. Select ‘Draft’.
- Find the email listed on this page. It will be titled: BizSuccess_June 2026
- Make changes to the sender and/or logo as desired.
- Send the email to your list.
Volunteer Email Signature
Help spread awareness of the campaign by adding the following Tap In to Impact callout to your volunteer email signature:
Major events create major opportunities. Get prepared with SCORE.
To update your volunteer signature in Gmail:
- Open Gmail.
- Click the Settings gear icon in the upper-right corner.
- Select See all settings.
- Under the General tab, scroll down to the Signature section.
- Click Create New to create a signature or select your existing signature to edit it.
- Enter your information using the approved formatting guidelines above.
- Format your text using:
- Gill Sans MT
- 12 pt font size
- Appropriate bolding and colors.
- Name, title, phone numbers, section headers – automatic (black)
- SCORE and links – SCORE Blue (Hex: #006EB7).
- Add in campaign text: Major events create major opportunities. Get prepared with SCORE.
- Scroll to the bottom of the page and click Save Changes.
For Example:
Jane Doe
Certified Mentor
District Director – Somewhere District
SCORE CHAPTER NAME
Serving XXX areas
Direct: 555-555-5555
Office: 555-555-5555
Connect with us:
www.score.org/connect
Major events create major opportunities. Get prepared with SCORE.
Questions?
For questions about the campaign or marketing resources, please contact [email protected].
