SCORE Awareness Study, 2020
Last updated: Feb 19, 2026
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In September-October 2020, Centiment conducted a study of brand awareness and perception for SCORE (N = 1,487).
FOCAL TOPICS INCLUDED:
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Baseline aided and unaided brand awareness and perception.
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Measure client perception and experience of service offerings: mentoring, workshops, online resources.
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Comparison to peer organizations: perception, likelihood of use, current use.
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Examine where small business owners go for information and support.
GOAL: ACTIONABLE INSIGHTS
