Watch the SCORE 'ETC' Method in action:

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Chapter 30 Mentors recommend you use the 'etc' method for each attempt at contacting a client for an MRE

Email, Text, Call - a Best Practice

'E' = email  (low odds, but best way to document contact)

• nearly 50% of all emails go to the recipient's SPAM folder and are never seen
• average user receives 88 emails daily, the typical email app shows only the most recent 10-12 on the first screen - so good luck with some clients even seeing your email in their inbox
• Millennials & Gen-X, don't really check email anyways - just ask one of your young family members

'C' = call (lowest odds)

• 76% of all phone users let unknown calls go to voicemail if they don't recognize the calling number, even assuming their VM is set-up and 'not full'
• also, think of your own phone behaviours and that of your family members

'T' = text (best odds) & why there are 'NoTexting while Driving' state laws

• many clients respond quickly to a text/SMS
• even if client does not immediately respond, they will know why your number is trying to call them if your text says 'I am Mark the SCORE mentor trying to help you, or call me back at this number; i also sent an email from [email protected] - please check your inbox or SPAM folder"

So, email, call, & text

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Contributor: Mark Krosse, SCORE Mentor, SCORE Cleveland