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SCORE provides a free, baseline level of social media support for 50 chapters (learn more here). For those chapters seeking to boost their awareness in their community, promote their events, recruit new volunteers and generate new clients through social media advertising, our recommended contractor is Hiper. Additionally, chapters are welcome to run ads outside of Hiper through a vendor of their choosing who meets several criteria. (See Chapter Social Media Advertising Policy.)
Social Media Ad Campaigns Via Hiper
At this time, all social media ad campaigns via Hiper are on a one-by-one, custom basis. If a chapter is interested in learning more, they should email [email protected]. The SCORE Social Team will connect you with Melissa Telsrow, Co-Founder/President of Hiper, to begin the campaign discovery process.
Chapter-Run Social Media Ad Campaigns
For chapters interested in paid campaigns on social media, the team at SCORE HQ recommends our contractor, Hiper. Social media advertising / billing / reconciliation can be complicated for even the most seasoned volunteers – often due to no fault of their own but due to the constantly changing and varying interfaces of the platforms. Hiper’s offerings are based on years of metrics and working directly with SCORE chapters to create campaigns that meet their goals.
However, chapters are welcome to run ads outside of what is offered by Hiper through a vendor of their choosing. Vendors must meet the following criteria:
- The vendor or contractor must be an established digital marketing agency with at least three (3) years of expert-level experience in running social media advertising campaigns on the platforms your chapter is pursuing.
- The vendor or contractor must process all campaign fees and media spend through quarterly, monthly or campaign-level invoicing. Smaller invoicing increments are not acceptable.
- The vendor or contractor must not be on a federal suspension/debarment list.
- If the contract will exceed $10K in a fiscal year, it must be competitively bid by three comparable vendors or contractors.
- All vendor contract contracts must be submitted to SCORE HQ for signature and approval.
Contracts using unrestricted non-federal funds are not required to satisfy these requirements. However, all contracts must be reasonable and serve SCORE’s mission.
Support will not be provided by SCORE HQ or Hiper for chapter-run social media ad campaigns executed by an outside vendor. For support on chapter-run social media ad campaigns, please see the official platform support centers:
For those chapters choosing to run their own optional paid social media campaigns, please ensure you have the appropriate access levels on accounts where you intend to launch the paid campaigns. Click here for information on how to gain access to chapter social media sites.
Looking for more information about Chapter Social Media? Return to the Support Center.
Still have a question? Our social media team is here to provide additional guidance as needed. Please email [email protected].
