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This toolkit includes resources your local chapter can utilize to recruit qualified volunteers across multiple marketing channels. The is a cross-team collaborative effort to bring you as many useful resources as possible in one place for easy reference.
Table of Contents
- Image and Video Resources
- Social Media Resources
- Email Marketing
- Public Relations
- Volunteer Recruitment Collateral
Image and Video Resources
As you create a local volunteer recruitment campaign, you can utilize the following image and video resources. These can be used across multiple marketing platforms.
Social Media Resources
This National Volunteer Month, we are sharing resources and tools to help you celebrate your amazing chapter mentors and recruit experienced business experts to join our organization. We are providing the following assets, templates and social media posts for Social Media Chairs to help celebrate this observance in their local online communities.
Organic Volunteer Recruitment on Social Media
Use the following available assets and caption ideas to create organic social media posts! You can choose from client + mentor photography, full-length videos or social cut videos and pair them with the provided captions or write your own. Feel free to mix and match the options, customize the copy and add a local touch.
Available Assets:
Caption Ideas:
April is National Volunteer Month! We’re looking for people with experience to serve in a variety of roles here at SCORE <chapter name>. To learn more about giving back to our local business community, visit https://www.score.org/page/volunteer-score. #NationalVolunteerMonth #VolunteerOpportunity
Statistics show that entrepreneurs that work with SCORE mentors start businesses, create jobs and increase revenue. The work you will do at SCORE will make a measurable impact on our local community and - more importantly - someone’s life. Learn more: https://www.score.org/page/volunteer-score. #NationalVolunteerMonth #VolunteerOpportunity
As a SCORE <chapter> volunteer, you can serve in a variety of roles - from knowledgeable business mentor to local community advocate. In addition, many volunteer opportunities can be performed remotely to fit in with your busy life. Learn how to become a SCORE volunteer at https://www.score.org/page/volunteer-score. #NationalVolunteerMonth #VolunteerOpportunity
Do you want to have a lasting impact on the success of small business owners in your community? Consider becoming a SCORE volunteer. You can learn more and apply by visiting https://www.score.org/page/volunteer-score. #NationalVolunteerMonth #VolunteerOpportunity
Volunteer Spotlights Templates [SOCi Chapters Only]
Another great way to celebrate National Volunteer Month is to spotlight and uplift the amazing volunteers at your chapter on social media! With our customizable SOCi templates, featuring your chapter’s unique volunteers is easier than ever. Keep reading to learn how:
Spotlight Template:
View the SOCi Knowledge Base guide here OR follow these instructions:
- Login to SOCi at https://app.meetsoci.com/
- Navigate to Social > Libraries > "SCORE | Volunteer Spotlight."
- Select template and choose the schedule icon.
- Fill out the template and update the text that has the double brackets [[ ]].
- Remove the placeholder image and upload the photo of the featured mentor.
Email Marketing
Volunteer Recruitment Constant Contact Template
A volunteer recruitment email template will be dropped into all chapter's Constant Contact accounts on March 20th to assist in running a local email marketing campaign. Please feel free to send this email as-is or add chapter information and imagery for a more local feel.
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To find this template:
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Add Volunteer Recruitment Section to Newsletter
Another option to recruit volunteers through email marketing is to include a section about volunteering at the bottom of a few of your monthly emails.
This could be a blurb about SCORE and the benefits of volunteering with the organization, a mentor spotlight with a testimonial, or even a success story that ties back to how impactful it is to be a SCORE mentor.
Public Relations
To help spread the word about SCORE and the impactful work your volunteers provide to your local small business community, you can distribute a press release to nearby news outlets or ask your local TV and radio stations to run SCORE's all-new public service announcements.
Press Release
Use the National Volunteer Month press release template to recognize your volunteers and the value of SCORE in your community. Fill in the open fields in the template with your local chapter information and impact data. Then send it out to local media and stakeholders, and share it across your communications throughout the month.
See here for frequently asked questions about press releases.
Here is an example of SCORE HQ Volunteer Month Press Releases:
Additional Public Relations Resources
- How to Create a Local Media List
- Public Relations Resources
- SCORE.org/media-resources
- Email: [email protected]
Volunteer Recruitment Collateral
The SCORE Company Store through Office Depot currently has free stock of the below volunteer recruitment collateral, with the chapter only having to cover the shipping cost.
The free stock of these items is first come, first serve.
- Volunteer Bi-Fold Brochure
- Volunteer Tri-Fold Brochure
- Pocket Folder
These volunteer recruitment brochures are great to have at in-person networking events or to leave with local community partners who can share these with their members.
Questions?
- Marketing questions - [email protected]
- Social media questions - [email protected]
- Public relations questions - [email protected]
